Swaffham Market takes place in the town centre every Saturday from around 08.00 until around 15.00. The market square is occupied with stalls, and the town is usually bustling with people from surrounding towns and villages. Fresh meat, fish, fruit and vegetables are widely available, as well as more specialised local produce.
For when the market isn't in town, there are three supermarkets in Swaffham. There's a basic Rainbow Co-Op on London Road, just south of the market place; a discount Netto north-east of the town centre on the Lynn Road; and a well stocked Waitrose supermarket with organic counters and petrol station, on the Castle Acre road next to the junction of the A47 and A1065. The latest addition to the town is a large Iceland store
